Sales enablement
You know this already…If you want to improve your company’s financial performance by repositioning or expanding capabilities, you’ll have to research whether or not the target market is likely to support it.
If you intend to launch a new product line or service, you’ll have to undertake the necessary due diligence to make sure it is profitable.
In much the same way – to measure or improve your sales and marketing, it is vital to have the relevant data, metrics and market intelligence. That’s where Stratagem can advise and help you fill that gap.
An objective view
When you work with Stratagem, we take an objective view of your current sales and marketing activities, bringing professional sector-specific experience to the table.
This is achieved via a proven process that begins after an initial consultation, with an audit of your business development activities, pulling together and analysing the key information you require in order to make informed marketing decisions, including:
- The marketing channels you are using
- How effective each channel is in terms of investment and return
- Where your closest competitors are succeeding – and where they are failing
- Which channels you are missing out on
- How to capitalise on your target market
Our solutions are tailored to optimise your strengths, diminish your weaknesses, capitalise on opportunities, and mitigate threats.
Sales & marketing alignment
With the right data, you can gain crucial sales and marketing insights. As an example, we might discover that much of your marketing attracts lower-value or short-term prospects. By refocusing your strategy with ambitious yet achievable KPIs, you could instead win – and retain – higher-value, longer-term clients… at less cost to you!
By putting your marketing data to work, it will not only improve your return on investment, but also help you to uncover market opportunities that might have otherwise been overlooked.
Founder & Director
Tom Rae is a highly focussed and motivated marketing professional with over 15 years’ experience, overseeing targeted campaigns and successful initiatives for a range of Fortune 500, FTSE 100 & SME organisations. He has a proven track record of managing prominent brands and delivering transformation strategies, leveraging both online and offline sales and marketing channels.
A strong people manager with experience of leading and motivating high performance marketing teams, he’s well versed at leveraging advanced skills and expertise in B2B service-led industries, positively impacting on corporate identity, commercial value & business development.
Overall, a well-rounded experienced marketer who’s held responsibilities for campaign management, brand oversight, copywriting, budget control, internal/external communications, web development and social media.
