Overview of Environtec
Founded in 1994, Environtec has established itself as one of the UK’s most trusted specialists in asbestos, fire safety, water hygiene, and lead paint services. Over the years, the company has become a partner of choice for various organisations, providing not only these essential services, but also professional training courses across all related disciplines.
Challenges & Objectives
Initially specialising in asbestos services, Environtec sought to expand its nationwide capabilities and service offerings in water hygiene and fire safety. The latter was kick-started through a strategic alliance with Aslan Fire Safety Services.
However, the company faced some difficulties in recruitment and retention (a common challenge across the industry as a whole) so there was room for improvement in staff turnover within specific areas of the business. These priorities formed the foundation of our marketing objectives.
Stratagem’s Approach
After an initial discovery meeting and a comprehensive marketing audit, followed by market research, we established key areas where Environtec’s brand identity and marketing efforts could be enhanced to support their growth ambitions:
- Brand Identity & Marketing Activities
Stratagem carried out a review and refresh of Environtec’s website, ensuring it reflected the company’s expanded capabilities in water hygiene and fire safety.
The company’s LinkedIn presence was also elevated with engaging content, visuals, and compelling calls-to-action. This helped to competitively position Environtec as a forward-thinking leader in its field.
- Targeting New Markets
- These branding and marketing improvements allowed Environtec to better target largely untapped markets in water hygiene and fire safety, such as property managers, councils/local authorities, NHS Trusts, and Schools/Academies.
- Stratagem’s ongoing marketing activities also created opportunities for cross-selling, strengthening existing client relationships while driving increased revenues with a lower cost-per-acquisition.
- Recruitment & Retention
- Recognising the importance of attracting and retaining top talent, Stratagem collaborated closely with Environtec’s HR department. This involved:
Leveraging LinkedIn recruiter services and engaging posts, as well as targeted job ads on established employment agency sites.
Developing a dedicated Job Opportunities section on Environtec’s website, optimised with key search terms to improve organic visibility.
These efforts not only helped attract quality candidates but also fostered greater engagement among the current workforce.
Results
Through this partnership, Environtec was well-positioned to capitalise on growth opportunities in the water hygiene and fire safety sectors. The refreshed website and enhanced LinkedIn presence bolstered their market visibility, while strategic marketing initiatives including events and email campaigns created new avenues for cross-selling and revenue generation.
Additionally, by aligning marketing activities with recruitment efforts, Environtec improved its ability to attract and retain talented professionals, addressing one of their key strategic challenges and enabling future long-term growth of the business.
Conclusion
Stratagem’s comprehensive approach – from brand management and marketing development to talent acquisition – enabled Environtec to strengthen its market position, promote its service offerings, and build a more engaged workforce. This case study exemplifies the value of strategic marketing and HR collaboration in driving sustainable growth and operational success.