Introduction
TLTP Education is a recruitment specialist dedicated to igniting the careers of Teachers, Teaching Assistants, and Support Specialists by matching outstanding talent with great clients. With a proven track record in education recruitment, TLTP Education sought to enhance their marketing efforts to attract more experienced candidates, ensuring successful placements in teaching roles.
The challenge
The key objective for TLTP Education was to increase the number of experienced candidates registering and applying for teaching roles. To achieve this, they required a comprehensive review of their existing marketing activities and the development of a new marketing strategy to improve performance and drive measurable results.
The Solution
Stratagem partnered with TLTP Education to craft a tailored marketing strategy that balanced an internal audit of their operations with extensive external market research. This dual approach ensured that our recommendations were both evidence-based and aligned with TLTP’s unique goals.
Strategic Approach
Our marketing strategy was designed to deliver actionable insights and included:
- Conducting a thorough internal audit to identify strengths and opportunities for improvement in TLTP’s current marketing practices.
- Performing external market research to understand trends, competitor strategies, and candidate behaviours.
- Providing a set of evidence-based recommendations accompanied by realistic timelines and priorities to guide implementation.
- Offering the flexibility for Stratagem to manage the execution of these strategies as needed.
Ongoing Support
Recognising the value of our initial strategy, TLTP Education engaged Stratagem for ongoing support. Over the next 12 months, our focus was on:
- Search Engine Optimisation (SEO): Enhancing the visibility of TLTP’s website in search engine results, driving organic traffic.
- Pay-Per-Click (PPC) Campaigns: Creating targeted ads to attract high-quality candidates actively seeking teaching roles.
Results & Achievements
Our collaboration delivered tangible improvements:
- Enhanced Online Content: Improved the quality and relevance of TLTP’s website content, making it more engaging for potential candidates.
- Optimised Website Structure: Restructured the website to improve navigation and user experience, leading to higher engagement and conversion rates.
- Targeted Audience Outreach: Utilised PPC campaigns to attract specific segments of the candidate pool, increasing the number of qualified registrations.
- Increased Social Media Presence: Boosted brand visibility and engagement on relevant social media platforms, fostering stronger connections with both candidates and clients.
Conclusion
Stratagem’s strategic partnership with TLTP Education demonstrates the power of tailored marketing solutions in driving recruitment success. By combining deep insights, evidence-based strategies, and focused execution, we helped TLTP Education achieve their objectives and lay the groundwork for sustained growth in their sector.