For many small to mid-sized businesses which have limited in-house marketing resources, it can be difficult to know where to start or how to evolve. You may not have done the way of any successful marketing historically – a marketing consultant is the best place to start when looking for a provider to steer things in the right direction.
This is purely because a marketing consultant will start with a blank sheet of paper, consider the bigger picture (not just campaigns and communications), create a strategy that is right for your business and focus on generating a return on investment from your marketing spend.
What makes a good marketing consultant?
Once you have decided that a marketing consultant is the right route to take, how do you evaluate who is right for your business? After all, you are no marketing expert – and that is why you’re bringing them in. You should look for the following skills and traits which we pride ourselves on, ensuring Stratagem is the perfect match for you:
- Experience
- The ability to listen and understand your business
- A good track record
- Dynamic – positive attitude and full of energy/ideas
- Traditional and digital experience
- Readily available testimonials
- Values
We will be sharing a series of insights which focus on each of these areas, helping you to make the right decisions and better understand the working relationship we have with our clients.
Contact us to find out how we can help your business.